Movement Creates Momentum

When Giant Brands #BounceForward: Nike's Bold Step with SKIMS.

Let's watch this space.

In the world of business strategy as well as personal growth, there's one truth I've always stood by: Movement creates momentum.

Just as our bodies need physical motion to stay healthy, our businesses and mindsets require bold moves to stay vibrant and relevant.

I am so enjoying writing my next book: CAN Do which encapsulates the new mindset Leaders need to navigate the next 5 years: 2025-2030.

I am like a child in a sweetie shop researching and writing this book. No kidding.This week, Nike perfectly demonstrated this CAN Do with their groundbreaking collaboration with SKIMS. In a business climate where many might play it safe, Nike is choosing to #BounceForward with a partnership that speaks volumes about adaptability and innovation.

Here's what catches my attention about this move:

Firstly, it's about recognizing when change is needed. Nike, facing headwinds with an 8% sales decline last quarter, isn't standing still. They're actively seeking new ways to connect with their female audience, who currently represent 40% of their customer base but only generate about $8.5 billion in revenue compared to $21 billion from male apparel. This exercise/work/play wear market is cluttered with many options...especially for women.

Secondly, it's about leveraging strengths. Nike brings their legendary innovation and sport science expertise, while SKIMS contributes their deep understanding of the female form and contemporary culture. This isn't just a business deal – it's a masterclass in complementary partnership.

But here's what really excites me: This collaboration absolutely embodies the CAN Do mindset. It's about seeing challenges as opportunities. When faced with market pressures and changing consumer preferences, Nike didn't retreat – they reimagined their approach.

For all of us navigating our own professional journeys, there's a powerful lesson here: Movement, whether physical or strategic, has the power to shift not just outcomes but emotions. When we feel stuck, the answer often lies in taking action, making bold moves, and staying open to unexpected partnerships.

Physical movement energises our bodies: "Motion shifts emotion".

Strategic movement revitalises our businesses: "Take a risk. Fail forward"

As you navigate your own challenges this week, ask yourself: What bold move could shift YOUR trajectory? Where could an unexpected collaboration take you?The path forward isn't always clear, but as Nike and SKIMS are showing us, sometimes the best way to bounce forward is to take that first bold step.

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